Thank you for visiting the website of the Insurance Institute for Highway Safety and the Highway Loss Data Institute (collectively, the Institute). This Privacy Policy explains the Institute's online information practices.

The Institute uses Google Analytics for tracking web statistics. Google Analytics runs code in your browser that sends the following information to the Institute:

  • Internet Protocol (IP) address from which you accessed the Institute's website (Every computer connected to the Internet is assigned a unique number, or IP address, usually in country-based blocks);
  • Type of browser and operating system used to access the Institute's website;
  • Date and time you accessed the Institute's website;
  • Institute pages that you visited; and
  • If you linked to the Institute's website from another website, the address of that other website.

Google Analytics also collects other detailed information, which it explains in its own Privacy Policy. Google will ask for your consent before using any personal information that it acquires for a purpose other than those that are set out in its Privacy Policy. The Institute neither controls nor is responsible for whether any third-party service provider, including Google and Google's subsidiaries, embeds content or tracks your information. Additionally, the Institute neither controls nor is responsible for the manner in which the third-party service provider uses your information.

The Institute uses the information that it collects to count the number of visitors visiting its website and the various web pages therein, and also to provide the Institute with certain guidance on where to make its website more useful and user-friendly. This type of information is retained indefinitely.

If you contact the Institute via email, the Institute will use your personal information (such as your name, email address, telephone number, and/or postal address) to respond to your request. The Institute does not provide your personal information to other organizations.

The Institute sells its consumer videos and DVDs through an outside vendor, 2Checkout guarantees secure sales. Please see's own Privacy Policy for more information.

The Institute's website includes links to federal agencies and other highway-safety organizations. When you link to another website, you are no longer on the Institute's website or subject to the Institute's Privacy Policy. However, you will be subject to the privacy policy of the new website that you are visiting. The Institute does not endorse any information or services that these external sites offer, and only provides the links as a service to you.