Copyright information


All materials available on the Insurance Institute for Highway Safety/Highway Loss Data Institute internet site are copyrighted property of the Institutes, unless indicated otherwise. The images and text files contained on this website are made available for noncommercial, educational, and personal use only. Copying or redistribution in any manner for commercial use is not permitted without written permission from the Institute. Educational reuse of information on the Institutes' website is permitted; a user may download images and text files to share with others for limited, noncommercial and educational purposes only.


Frequently asked questions about the use of IIHS test results in advertising

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Q: What types of tests does IIHS conduct?


Q: What is the duration of the front, side and rear ratings?

A: The front, side, and rear ratings remain valid as long as there are no significant design changes in the vehicle. For example, model year to model year cosmetic changes (headlight design, grille design, etc) will not affect the rating, but a structural change in the vehicle (vehicle is redesigned based on new platform, addition of new energy-absorbing structural elements) or the use of a new airbag system would be considered a significant design change and thus we would have to retest the vehicle to assign it a new rating.

Each model year, the Institute checks with the safety departments of each vehicle manufacturer to determine whether there have been any significant design changes to a vehicle we have tested. After reviewing the manufacturer's information, if IIHS determines that there have been no significant design changes, then the prior rating will carry over to the next model year and be posted on the IIHS website.


Q: How does a vehicle qualify for the Top Safety Pick award for 2007?

A: For 2007, the Top Safety Pick is awarded to vehicles that achieve a rating of Good in our front, side and rear tests and is available with electronic stability control (ESC). If ESC is offered as optional equipment, then only equipped vehicles are Top Safety Picks and all advertising material must disclose this fact in the main body of the material and not solely in the disclaimer. Similarly, some vehicles earn the award only when equipped with optional side impact airbags and the advertising material must also disclose this fact in the main body of the material.


Q: What is the duration of the Top Safety Pick award?


Q: Can a 2008 model year vehicle that is introduced during calendar year 2007 win a 2007 Top Safety Pick award?

A: Yes, as long as the 2008 model meets all of the criteria for the 2007 Top Safety Pick award, it earns the award.


Q: When can an advertiser release the advertising materials with IIHS ratings or Top Safety Pick award to the public?


Q: What is the IIHS review process for advertising materials using our crash test results?

A copy of the proposed advertising material should be sent to Janet Lasher or Michael Fagin by email (jlasher@iihs.org or mfagin@iihs.org) or by fax (703.247.1586). Ms. Lasher's direct dial telephone number is 703.247.1523 and Mr. Fagin's is 703.247.1512.


Q: Can a vehicle manufacturer use the IIHS logo and Top Safety Pick logo in its advertising materials?


Q: Are there any fees for the use of IIHS ratings and logos?


Q: Can IIHS provide video footage and still photographs of the crash test for my client's vehicle?


Q: Can IIHS provide footage and photographs of my client's competitor vehicles in the IIHS crash tests?


Q: How long is the IIHS review process?


Q: Can an ad compare the frontal crash test ratings among various classes of vehicles?


Q: If IIHS awards a vehicle a Top Safety Pick can advertising materials make the claim that IIHS has rated the vehicle as the safest in its class?

Using the IIHS test results, its own crash test results or other data, a vehicle manufacturer can make the claim that its vehicle is the safest vehicle in its class. It just cannot attribute that claim to IIHS. For example, an ad may claim, "The 2007 World Motors Bearcat is the safest vehicle in its class" and include a reference to the IIHS rating elsewhere in the ad.


Noncommercial image and information usage

Images and/or text from the Institutes' website may be used for non-commercial purposes. The source of the images and/or text should be cited as http://www.iihs.org.

Requests for website usage will be subject to the following guidelines:

Image and information usage for advertising or other commercial purposes

All requests will be reviewed on a case-by-case basis. To request permission to use our images and/or text for commercial purposes, email permissions@iihs.org.

Linking policy

We only provide links on our site to member groups, nonprofit organizations involved in motor safety or highway safety issues, and government agencies.

Member companies

For assistance with use of our information and/or photos, contact Brenda O'Donnell, Director of Insurer Relations, at bodonnell@iihs.org.

 

For all other questions, see our contact page.

©1996-2008, Insurance Institute for Highway Safety, Highway Loss Data Institute
1005 N. Glebe Road, Suite 800, Arlington, VA 22201 USA | tel 703/247-1540 | fax 703/247-1588